I run workshops to help people with compliant marketing for natural health products and cosmetics.

If you are a CAM practitioner who is marketing their services, writing blogs, or advertising on social media, ensuring your wording is compliant is a legal requirement. It's easy to get right with a few simple tips.

If you're a brand owner, I can train your marketing team to reduce your compliance risk.

I break down the rules in an easy-to-understand and inspiring way, deliver them in bite-size chunks, using real-life examples, and leave you with an amazing take-home resource so that you can continue to improve the compliance of your marketing. I focus on what you can do rather than what you can't, giving you real solutions for how to word your ads.


For Dietary Supplements & Cosmetics
(New Zealand)

An easy and fast turnaround when you need compliant labels and write-ups for your dietary supplements or cosmetics. Don't let your new product fail with a non-compliant label or website description. Whether it is for technical datasheets for professionals, or a retail write-up to help customers make a purchasing decision, I can help. I have years of experience creating labels and low-risk product copy.

Image by Nick Morrison


Natural Health and Skin Care Expertise

Hey! I'm Liz, I've been a registered Naturopath and Herbalist since 2008 and in the industry since 2003. I am the current Chairperson of the Naturopaths & Medicals Herbalists New Zealand (Inc.) (NMHNZ), progressing naturopathy toward being a regulated profession.

I help brands create values-based policies that guide their product onboarding strategies, and advise on natural health trends to support range extension. I work closely and in-depth with Regulatory Affairs as they relate to the Natural Health Industry and  Cosmetics regularly run workshops on this area. I have plenty of experience writing compliant product and brand copy that captures customer's attention.

New product development support for dietary supplements and cosmetics - I help you get your product from conception to reality.

My background includes technical support for practitioner-only suppliers, education, clinical practice, and community radio.

I look forward to working with you in the future.



Upcoming Events

  • September Compliance - websites and wording for Naturopaths
    Sep 01, 7:00 PM – 9:00 PM
    Online Webinar event
    Naturopaths have specific laws that need following. Are you wondering about your website or marketing material? I train naturopaths about the requirements they are bound to follow in an easy to understand and inspiring way, I break down the rules into bite-size chunks... find out more below.
  • Label requirements for supplements and skincare
    Sep 29, 7:00 PM – 8:00 PM
    Online webinar event
    What can you say when you make a skincare product for a client? How do you label a supplement? And is that different to making products to sell for the public? Are you confused about how to advertise this on your website? This is the workshop for you.


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